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PUBLIC LECTURE: Religions as Brands

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Today's date is Tuesday, January 26, 2021
Religions as Brands Other events...
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? Jean-Claude will answer these and similar questions, drawing on the work from international specialists of marketing, sociology and economics published in his recent book "New Perspectives on the Marketization of Religion and Spirituality" (with Joerg Stolz, Ashgate, 2014). This macro-marketing topic, dealing with the increasingly fuzzy borders between the sacred and the profane, is of great interest to a wide audience. (see https://www.ashgate.com/isbn/9781409467557).
Speaker(s) Professor Jean-Claude Usunier, University of Lausanne, Switzerland
Location Alexander Lecture Theatre, Arts Building
Contact Mags Ritchie <[email protected]> : 6488 5691
URL https://goo.gl/kkiRax
Start Mon, 25 May 2015 18:00
End Mon, 25 May 2015 19:30
RSVP RSVP is required.
Submitted by Mags Ritchie <[email protected]>
Last Updated Fri, 22 May 2015 14:58
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