SEMINAR: New Insights Into Effective Social Programs
Professor Jeff French will review new insights emerging from behavioural economics and social psychology and the tactical implications for delivering more effective social programmes. The presentation will cover a number of approaches, including the use of framing, priming, salience, fear of loss and social norming.
Professor Jeff French is the Chief Executive of UK based Strategic Social Marketing Ltd. He has extensive experience of developing leading and evaluating behaviour change projects, social marketing programmes and the development of social communication strategies at international, national, regional and local level. He has published over 90 chapters, articles and books in the fields of behaviour change, social marketing, community development, health promotion and social communication. Professor French has over 35 years' experience at the interface between governments, public, private and the NGO sector, with a broad practical understanding of national and international health and social development issues and how they can be tackled and evaluated. He is a visiting professor at Brunel University and Brighton University and a Fellow at Kings College University London.
For more information: https://strategic-social-marketing.vpweb.co.uk/Prof--Jeff-French.html
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