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Colloquium: Speaker PROF GORDON BROWN (University of Warwick): Relative rank effects in consumer behaviour and social judgement: From cognitive models to social inequality

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Relative rank effects in consumer behaviour and social judgement: From cognitive models to social inequality Other events...
Models of judgement and decision-making suggest that the relative ranked positions of options within a context influences judgement and choice. I will summarise evidence for the relative rank principle in a number of different social and applied contexts, ranging from actual product choice through to social and health-related attitudes. I show that wage and life satisfaction are related to relative rank of income; that similar principles predict self-perception of body-image, student satisfaction, and alcohol consumption,and that the effects of societal income inequality can be understood in terms of the same principles that underpin judgement and choice.
Speaker(s) Prof Gordon Brown (University of Warwick)
Location Myers Street Lecture Theatre (2nd Floor) Myer Street Building
Contact W/Professor Stephan Lewandowsky <[email protected]> : 64883231
Start Fri, 23 Mar 2012 15:00
End Fri, 23 Mar 2012 16:30
Submitted by Dianne Bettis <[email protected]>
Last Updated Fri, 17 Feb 2012 15:15
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