WUN Virtual Seminar: China business: Green opportunities - the challenge of growth and green

This talk will:

•Examine the development of China’s economy since the Cultural Revolution, and look at where environmental / green issues sit amongst other priorities, and what is likely to happen in future. •Consider China’s needs and internal expertise, identifying gaps and where China has to look to others for assistance. •The opportunities and challenges presented to UK businesses, and the implications on how they should approach the market. •The process of transferring technology, considering the issues involved at each stage of the process and whether this has a life cycle and a necessary end point for the UK partner. Case study, the life cycle of selling a “green” process to China.