PUBLIC LECTURE: UWA Business School Public Lecture with Professor David Yermack

Professor Yermack will present recent research analysing changes in apparel company stock prices when Michelle Obama wears designer outfits at major events.

The First Lady's selections can create value exceeding $100 million for companies that design and market her clothing. The effect is approximately $2.3 billion during a 2009 European trip that the media labeled a "fashion faceoff" with her French counterpart Carla Bruni. Firms whose clothing she chooses not to wear see their stock prices drop, so her net impact upon the industry amounts to a redistribution of value among firms.

Professor Yermack has published more than 20 papers in peer reviewed academic journals, he has been a visiting faculty member at 12 universities and given invited research seminars at more than 80 universities worldwide.

To register for this event please visit http://www.business.uwa.edu.au/school/eventregistration