WORKSHOP: Branding, Marketing and Communications at UWA

All people within the University community are involved in external and internal communications, whether they are aware of this involvement or not. Most staff have an understanding of how the UWA brand is perceived both internally and by our external stakeholders. How often, though, do we review our key messages and consolidate? How deep is our understanding of the brand, the University values and how these are perceived by our external stakeholder groups? Is there duplication of resources and are there efficiencies to be made through working closer together? These and many other questions will be explored at this information session and ideas workshop.