Colloquium: Speaker PROF GORDON BROWN (University of Warwick): Relative rank effects in consumer behaviour and social judgement: From cognitive models to social inequality
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Relative rank effects in consumer behaviour and social judgement: From cognitive models to social inequality |
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Models of judgement and decision-making suggest that the relative ranked positions of options within a context influences judgement and choice. I will summarise evidence for the relative rank principle in a number of different social and applied contexts, ranging from actual product choice through to social and health-related attitudes. I show that wage and life satisfaction are related to relative rank of income; that similar principles predict self-perception of body-image, student satisfaction, and alcohol consumption,and that the effects of societal income inequality can be understood in terms of the same principles that underpin judgement and choice.
Speaker(s) |
Prof Gordon Brown (University of Warwick)
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Location |
Myers Street Lecture Theatre (2nd Floor) Myer Street Building
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Contact |
W/Professor Stephan Lewandowsky
<[email protected]>
: 64883231
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Start |
Fri, 23 Mar 2012 15:00
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End |
Fri, 23 Mar 2012 16:30
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Submitted by |
Dianne Bettis <[email protected]>
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Last Updated |
Fri, 17 Feb 2012 15:15
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